January 5, 2026
FlyFlat today announced that it has rebranded as Ascend, reflecting the company’s evolution from a flight-focused savings service into a full-service, 24/7 travel concierge.
Founded in 2017, FlyFlat initially helped frequent travelers access lower fares on business and first-class flights through consolidator inventory and advanced routing strategies. Over time, member demand expanded beyond flight savings toward comprehensive support across hotels, ground transport, and real-time assistance when travel plans change.
“Travel planning has become increasingly fragmented and time-intensive,” said Zach Resnick, Founder of Ascend. “Our members weren’t asking us to find cheaper flights — they wanted a reliable team to manage the entire journey and handle issues as they arise.”
Under the Ascend brand, the company now provides end-to-end journey management, coordinating flights, accommodations, and ground transport as a single itinerary. Members communicate directly with a dedicated travel team via WhatsApp and receive responses in under 60 seconds, 24 hours a day. Ascend also proactively monitors trips for disruptions and manages changes before they impact travelers.
Ascend members save an average of 35% on business and first-class fares, driven by proprietary booking methods developed over nearly a decade. In addition to cost savings, the service emphasizes operational efficiency and time savings for travelers and executive teams.
Recent client outcomes include:
A global investment firm that reduced travel spend by 26% across 47 bookings in six months, saving $127,000 while significantly reducing internal coordination time.
A multinational beauty brand that saved $42,000 over three months, with its executive assistant team reducing weekly travel-management time by more than 70%.
Ascend operates on a membership model that includes unlimited bookings, 24/7 access to a dedicated travel team, and full journey management from door to destination. The company now serves a broader range of frequent travelers, including domestic and economy-class flyers, where the subscription model delivers measurable value.
This announcement reflects a brand and name change only. No merger, acquisition, or change in ownership has occurred. FlyFlat’s existing leadership, team, and operations continue under the Ascend name.
Applications for Ascend membership are currently open. Prospective members can apply without payment and receive a personalized assessment based on their historical travel patterns before committing.
