Executives at a global consumer brand were relying on last-minute premium travel, with significant time and cost spent managing bookings. The absence of a centralized system or personalized support made coordination inefficient and increasingly difficult to scale.
Total saved
$57,000
Across 18 bookings
Average discount
42%
Across bookings
Time saved
17h
Of executive time
The company is a global beauty and consumer brand operating across major international markets, with a strong emphasis on premium positioning and brand consistency. Its leadership team travels frequently to support product launches, retail partnerships, investor relations, and creative direction across regions.
Maintaining a high standard of execution is central to the business, which places ongoing demands on executive travel while requiring reliability, discretion, and flexibility at scale.
Premium executive travel was frequently booked at short notice, driving up costs and creating unnecessary complexity. Without a centralized system, each booking required manual coordination across flights, hotels, and changes — often under time pressure.
As a result, senior leaders spent a disproportionate amount of time managing travel logistics themselves. The lack of personalized support and end-to-end ownership made it difficult to control spend, maintain consistency, or scale executive travel efficiently.
High spend on last-minute premium travel
No centralized system for travel management
No personalized support for complex itineraries
Significant executive time lost managing bookings
The company transitioned executive travel to Ascend, a centralized service designed to handle premium itineraries end to end. Travel requests moved to a single channel, with dedicated support responsible for sourcing options, applying available discounts, and managing bookings proactively.
Executives retained full visibility and control, while the operational burden — including changes, follow-ups, and coordination — was handled on their behalf. Travelers and executive assistants had access to all booking information in a single place, with a clear point of contact for any changes. Access and invoicing were tailored to each executive, ensuring a high degree of personalization while maintaining centralized oversight.
White-glove service tailored to each exec
Full control & visibility
Discounts on Business & First-class flights
WhatsApp-based concierge, 24/7
$56,721
Saved across 18 premium bookings
17 Hours
Reclaimed from manual searches, follow-ups, and coordination
18
bookings managed end to end
42%
average discount achieved across business- and first-class bookings, even on short-notice itineraries.
Premium doesn’t have to mean expensive — when travel is managed end to end.
